The ideal length for social media videos varies depending on the platform, audience, and purpose. By tailoring the video’s duration to these specific factors, creators can significantly boost engagement and ensure that their content resonates with a broader audience across different platforms. This article explores how to adjust video length based on platform algorithms, audience preferences, and the intended purpose of the video. Here is a concise guide on the best video lengths for TikTok, Instagram, YouTube, Facebook, and X (Twitter).

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