The logo is not just a symbol; it is the very first element of your brand image. And, logo designing is a skill, art and science. It helps you create a  graphical representation that aesthetically and meaningfully conveys your identity, vision, and goals! Your logo is the face of your business, the first impression that lingers in the minds of your audience. Will you take anything below par for the face of your brand? Will you put a standard cookie-cutter logo maker template for your business? Nothing unique or memorable about it?