Many might think that e-mail marketing has become an old way. However surprisingly, when done correctly, it can help you build a relationship with your audience while also driving traffic to your website. It forces the user to take some kind of action. How? An email will sit in the inbox until it’s read, deleted, or archived. As a result, better responses and better conversions. It can even help you segment your emails and target users by demographic so you reach your potential customers only.