Women in India face immense challenges on a daily basis, both social and financial. There are specific expectations from women, and they are expected to duly adhere to these unconditionally and completely. That said, another significant problem area for Indian women is their health as well as the infrastructure that is in place. For example, women’s menstrual health is indispensable to leading a healthy lifestyle. Women encounter major health problems and often ignore these because of several reasons, such as economic constraints, social taboos or stigmas, and on account of relegating their health to the end of the priority list. Hence, there are no two ways when it comes to the importance of menstrual hygiene

Ujaas, which is a menstrual health and menstrual hygiene initiative by Aditya Birla Education Trust, aims to create a positive as well as a sustainable impact on the menstrual health landscape in India.