The Internet is a huge marketplace in today’s time. The business world is getting more competitive with every passing minute. And, digital marketing trends are shifting every day. As a result despite tons of efforts, some businesses face difficulties in reaching their audience. Many are even invisible to their potential customers. Under such conditions, brands look for faster and guaranteed ways to bring traffic to their website and social media. Here comes, pay-per-click (PPC) marketing to the rescue. PPC marketing is a paid advertising approach. where advertisers are charged only when users click on the advertisements. Hence, the name “pay-per-click.”It is used for brand building, product promotion, and quick lead generation. If done correctly, Pay-per-click gives your campaign a quick boost and high ROI with focused traffic on your website. While Google PPC is commonly associated with PPC advertising, the scope of pay-per-click extends beyond Google’s search engine results pages. Social media platforms such as YouTube, Facebook, Pinterest, and LinkedIn also employ this model.