Digital marketing is the promotion of products and services through digital channels and electronic technologies. These channels include:
The internet
Mobile devices
Social media platforms
Webinars
Search engines
Online customer communities
Email
Text and multimedia messages
TV or radio
Digital marketing became popular in the 1990s with the widespread adoption of the internet. It's become a go-to marketing strategy for small businesses and enterprises alike.
The cost of digital marketing can be tailored to each specific business. The 7 Cs of digital marketing are: