The digital marketing landscape has changed over the last few decades in a significant way. In the present context, digital marketing has attained a higher degree of specificity that relates well with customers. It is more effective than before, and focuses on them. It’s a dynamic environment where Artificial Intelligence (AI) acts as a powerful element that drives personalization in the new wave of marketing. 

Massive data analysis, predicting customer behavior, and consequently aligning market efforts with them are some of the exceptional things that AI can do to engage consumers.

https://metaloopmarketing.com/ai-enhances-personalized-marketing-experiences/