International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets.

International SEO has long been a hot topic for enterprise-level brands and global companies. But, the increased ease of connecting with people around the world means these tactics are becoming vital for a growing number of businesses.

International search experts Clayton Warwick and Gary Reilly of Wordbank and Jeramie Heflin of Safeguard Global recently presented a webinar that highlighted some of the most common pitfalls, and their solutions, when it comes to optimizing for searchers who live in different countries or speak different languages.

Here are three important tactics from the panel about how marketers can prevent international SEO mistakes.